Today, The North Face announced the arrival of 2X Overerall Freeride World Tour Champion, Arianna Tricomi, as the newest member of the Global Athlete Team.
Over the past decade Arianna has grown from one of the world’s most promising young athletes into a big mountain skier with a reputation to match.
Well known for her bold and courageous style seeking to combine steep, technical skiing with freestyle elements, Arianna has dominated the Freeride World Tour for last two seasons, taking 1st place overall in both 2018 and 2019. It is this commitment to defying expectations and love of exploring that Arianna hopes to continue into 2020 and beyond.
“I’m extremely stoked to join The North Face team and be surrounded by such a strong group of athletes across all sports. I’m looking forward to working on some exciting projects together and helping inspire others to get out and explore”.
Arianna joins a strong snowsport contingent on The North Face athlete team, with fellow big mountain skiers Markus Eder and Evelina Nilsson and Freeride World Tour Champions Victor De La Rue and Marion Haerty also represented the brand.
The North Face
The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability.
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