Karpos enriches its marketing team with the entry of Gian Luca Gasca in the role of Content Manager. With the growth of the brand, the working group also grows: in 2022, Karpos plans to include two other figures inside of the marketing staff of the outdoor brand of Manifattura Valcismon.
Gasca will fill an operational and organizational role in the Karpos marketing office following and managing the creation of copywriting campaigns, production of useful content for the enhancement of stories, people and products that make up the soul of the brand.
“Karpos is experiencing significant growth, which brings with it the need to expand the Karpos Marketing structure to be in line with the growth and be able to give value to the multitude of activities related to the Karpos Brand” says Marco Capretta, Karpos Marketing Manager . “A figure with the experience and energy of Gian Luca in the world of communication integrates the skills and professionalism that the brand needs both to make the most of existing projects and to broaden the range of action with new and fresh, expression of the spirit of Karpos for an increasingly modern public.”
For Gasca, born in 1991, this is an important professional step forward that takes him from the world of sector journalism to marketing, to which he has gradually approached in recent years managing the communication of athletes and projects related to the outdoor world. His activities ranged from writing content for the major sector publications to collaborating with some of the main Italian publishing groups, such as Editoriale Domus, or supporting the creation of series for newspapers such as Corriere della Sera and Gazzetta dello Sport.
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